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Moodagent & Mixberry Media join forces to deliver mood-based audio advertisement.
Moodagent and Mixberry Media is proud to announce a partnership that can change the future of audio advertising. For years, the world has talked about the arrival of mood-based adverts; finally, the promise of direct targeting through sentiment analysis is fulfilled.
Moodagent and Mixberry Media are developing tools that make it easy for advertisers to target desired audiences when the listener is in the mood for it, therefore making ads more relevant and much less intrusive. Brands will be able to determine a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics. This allows advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind.
Brands are now able to target such moods and emotions as Happy, Sad, Angry, Tender, Sensual, Fear, and varied levels of each. These combined with genres of music is a winning approach to web and mobile advertising.
“At Moodagent we have the World’s most extensive collection of mood data enabling us to precisely decode the exact mood of any given track”, said Peter Berg Steffensen, CEO at Moodagent. “Our knowledge of emotional analytics, user behavior and perception, combined with the ability to connect this data with specific products, provides us with the key to an unparalleled precision for targeting audio advertisement. Together with Mixberry Media, we’re taking audio adverts to the next level”.
Moodagent and Mixberry Media, the premier global audio ad network, have engaged with major players like Nokia, Spotify and Microsoft who will be among the first movers in this new field of targeted audio advertising. But anyone broadcasting music, be it commercial radio, music streaming services or podcast providers, can benefit from this new technology. And naturally, anyone with a featured campaign can more precisely reach the intended target audience with higher precision at the appropriate time.
“The positive reception and retention of the advertiser’s message has a lot to do with the consumer mood”, said Andre Hawit, CEO at Mixberry Media. “Our ads are delivered real-time taking into consideration all known user conditions at the exact moment the ad is delivered. We believe our partnership with Moodagent will create huge opportunities for brands and advertisers to reach their target audience at optimum time.Even the ad content has the ability to change or the entire ad delivery may be canceled based on the expected effect on the consumer.”
The future of mood-based advertising has only begun. Look for more announcements from Moodagent and Mixberry Media as they move forward, determined to improve the world of digital audio advertising.
For further information, please see the official press release
Moodagent wants to be where the music lovers are and with our new app for Windows Phone, we’re adding a new family member to our line of mobile apps. Windows Phone is rapidly gaining new fans due to it’s slick user interface and innovative interaction design. Moodagent is optimized for the new Windows user experience, and will instantly serve you those special playlists to match your mood of the moment.
When we launched our app for Spotify recently, we introduced the Quick Mood icons that give you playlists based on a specific accentuated mood. The Quick Moods have also been included in our new version for Windows Phone, but unlike in Spotify, the results will now be based on the music you have available locally on your phone. Naturally you can also use our trademark mood sliders or base a new playlist on a starting track from your library.
So load up your Windows based phone with all your favorite tunes and let’s go playlist your mood.
Ready to get close’n'comfy?
Moodagent users can now share their playlists by simply holdning two phones close to each other. Getting music recommendations from the friends you trust has just entered a new dimension. The system works via NFC (Near Field Communication) and is currently available for NFC enabled Nokia phones. To share your Moodagent playlist simply hold your phone real close to another NFC enabled phone running Moodagent, and you’ll instantly transfer your soundtrack of the moment. Tracks can be pre-listened and subsequently bought in Nokia Music. If your Nokia phone supports NFC, go get it and start sharing your mood with your friends.
