AIAIAI, Moodagent and Spotify tailors the perfect headphones for your listening needs.

As part of their innovative TMA-2 Modular Headphone System, Danish audio company AIAIAI have launched a new feature powered by Spotify and Moodagent, that lets your Discover Weekly music data determine the best-suited headphone model for you.

The modularity aspect of the TMA-2 means you can create your own unique, personalized AIAIAI product that fits your specific needs. But how do you decide on your favorite modular headphone set, when you have the option to choose between more than 1000 different configurations?

“All of that choice can be overwhelming, unless you know exactly what you’re looking for already. What if your taste in music - and the data from that - could help you narrow it down and decide on the perfect headphones for you?” says AIAIAI CEO, Frederik Jorgensen.

AIAIAI are launching the TMA-2 Discovery - an interactive, music-driven experience, integrated as a special page on their website, to guide users to the right headphone configuration.

It’s based on the data from Spotify’s Discover Weekly playlist – a weekly roundup of recommended songs chosen for you, tailored to your tastes, and based on your listen- ing habits. Moodagent analyses each individual playlist to reveal detailed track data and characteristics.

With TMA-2 Discovery, customers have the opportunity to explore their weekly music list, to learn more about the genres, moods and the tempo of the selected songs; before being presented with a headphone configuration that matches the user’s individual music profile.


The technology behind the TMA-2 Discovery feature comes from the Spotify API combined with services from music technology company Moodagent. Through a combination of artificial intelligence and human musicology, Moodagent precisely decodes every emotional and musical aspect of each track. This information, coupled with the sound profile information AIAIAI has on the individual headphone parts and combinations, leads to a specific headphone suggestion generated for the individual user.


Concept: AIAIAI
Design & Code: Magic People Voodoo People, AIAIAI.

Data: Spotify, Moodagent

About the TMA-2 Modular Headphone System

TMA-2 is the world’s most extensive modular headphone system – with more than 1000 possible configurations. This modularity means you can create your own unique, personalized AIAIAI product that fits your specific needs, while enabling a quick and easy change of individual parts along the way.

For music professionals, this means the opportunity to adapt and tailor the system to a creative context; from studio production and audio editing to DJing or listening on the move.

For everyone else, it means the subtle dissolution of categories; a headphone that fits your own lifestyle and music taste. Life is rarely static, so TMA-2 is suitable for use whether you’re at home, in the office or on the go. The range of parts let you find the configuration that’s right for you, and alter that configuration easily when you feel like it.

About Moodagent

Moodagent is a market pioneer in music data analysis, providing services to the world’s leading enter- prises. The company’s competitive edge is engineered into its core technology, an intelligent system that automatically and precisely decodes every truly musical and emotional property in every song, directly from the audio signal.

This allows for precise analysis of any media file that carries a soundtrack, blazing a new trail for analytics, ad targeting, discovery & recommendations.



All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly